In Kazakhstan in 2026, a pack of 100 publications from regular authors on the ORA task exchange costs from 400,000 tenge, and a pack of 100 UGC videos costs from 200,000 tenge. That means one placement runs from roughly 4,000 tenge and one UGC video from roughly 2,000 tenge when you buy in volume rather than through one-off direct deals.
The exact price depends on format, niche, city and task complexity, but buying in volume gives the lowest cost per contact. Below are clear benchmarks for UGC, seeding and reviews and an explanation of what the price is made of.
How much a UGC video costs
A UGC video is a clip from the perspective of a regular user: an unboxing, a review, a test or a short usage story. The brand gets live vertical content it can publish on the author's profile or use in its own ad account.
- Pack of 100 UGC videos on ORA: from 200,000 tenge, roughly from 2,000 tenge per video.
- A one-off UGC video from a single author via direct message is usually pricier due to the lack of volume.
- The price rises with a complex script, acting, props or rights to use in paid ads.
- The price drops when the format is simple and close to what the author already films daily.
How much seeding costs
Seeding is the mass placement of publications across many authors so the product is mentioned from several sources at once. Volume rules here: the larger the pack, the lower the price per publication.
- Pack of 100 publications from regular authors on ORA: from 400,000 tenge, roughly from 4,000 tenge per publication.
- The cost depends on the network: Instagram, TikTok and Threads have different reach and different cost per contact.
- Micro-authors give the cheapest contact but require a single check process at scale.
- Compare the price by cost per thousand impressions and per completed task, not per post.
The price of UGC and seeding is not a fee for a post but a fee for contact with the audience. Buying in volume cuts the cost per contact many times over compared with one-off direct deals.
How much a review costs
A review is a publication or comment with a real opinion about the product. It is cheaper than a complex video because it needs no production, yet it builds trust and works on reputation. On the task exchange, reviews and comments are set up as separate tasks with delivery checks.
- A text review or comment is the most affordable format, with a minimal unit price.
- A review with a photo or short video costs more but looks more convincing.
- Reviews work well as a pack: dozens of live opinions create social proof.
- Every review is checked by link and screenshot, so the brand does not pay for empty publications.
What the price is made of
The final cost depends on several factors, and understanding these layers helps avoid overpaying. ORA has 12,480 executors and more than 5.7M views, so there is enough volume to calculate cost per contact in almost any niche.
- Format: a text review is cheaper, a scripted UGC video is more expensive.
- Volume: a pack of 100 placements is always cheaper per unit than 10 separate deals.
- Niche and city: competitive niches and large cities raise the cost per contact.
- Network and reach: real cost is counted by cost per thousand impressions, not per publication.
- Content rights: using UGC in paid ads is paid separately.
How to calculate campaign cost
To avoid budget mistakes, count not the price of one post but the full cost of the pack and the cost per contact. On the task exchange the floor is known in advance: from 400,000 tenge for 100 regular publications and from 200,000 tenge for 100 UGC videos. From there you add the volume and formats your task needs.
Bottom line
UGC video, seeding and reviews in Kazakhstan in 2026 are cheapest to buy in volume: from 200,000 tenge for 100 UGC videos and from 400,000 tenge for 100 publications from regular authors. The key is to compare the cost per contact and per completed task rather than the price of a post, and to run the campaign as a checked process rather than a one-off chat with authors.