for artists and musicians

A track that spreads on its own

The release is out, but the organic stays silent. ORA seeds your sound through a network of real creators: live videos to your track, seeding on TikTok and Threads, more streams. No bots, no fake promo.

01 · the artist pain

The release is out, and silence

You put work into the track, posted it - and you wait. The algorithm does not pick it up, fans do not find it, and running ads on your own sound feels fake and expensive.

The organic does not fire

A new track sits with no movement. Without a first wave of streams the algorithm does not learn the sound is worth showing, and the release sinks.

Virality is unpredictable

One track takes off, ten others do not, and you do not control it. You cannot leave a release to luck, and the ad account gives no guarantees.

Paid promo looks fake

A direct ad for your own sound is spotted in a second. People scroll past banners and do not trust bot numbers - you need a real reason to listen, not an ad.

No real fans and no UGC

For a track to live, real people have to film to it. Without UGC and real reach the release never turns into a trend.

02 · what ORA gives you

Your sound in the hands of real creators

ORA is a network of 12 480 real creators across Kazakhstan. They take your track and film to it, launch seeding and drive the organic - the way it happened with The Limba's track.

UGC videos to your sound

Dozens of native videos from real people with your track in the background. Live content the algorithm shows more readily than any banner.

More streams

The first wave of reach triggers the TikTok and Threads algorithm. The sound gains uses, the videos hook new listeners, the track climbs.

Real reach, not bots

Real people, real posts, real views. This is seeding, not bots - so it looks organic and is not spotted as an ad.

Seeding on TikTok and Threads

Your track lands in the feeds where music trends are born. One memorable sound can spread across thousands of videos on its own.

03 · how it works

From a track to a trend in an evening

You bring the sound - ORA handles the seeding and the videos. The algorithm drives the organic from there.

step · 01
1

Bring the track or sound

A link to the release, a mood reference, what you want from the campaign. Fill out the brief on the platform in 4 minutes.

step · 02
2

ORA turns on the creator network

12 480 vetted authors take the task. Your sound goes to real people the same day, with no week-long approvals.

step · 03
3

Videos with your sound go live

Dozens of native videos to your track hit the TikTok and Threads feeds. Live content, not banners.

step · 04
4

Reach and streams grow

The first wave triggers the algorithm and the sound gains uses. Like The Limba's track - over a million views on videos using his sound.

04 · proof

ORA drove The Limba's track to over a million views

Real reach is posts from real people, not paid impressions from an ad account. A network of 12 480 creators generates over 1.2M reach per week.

For an artist that means a first wave of streams that triggers the algorithm, and UGC videos to your sound that keep driving the track after the seeding.

We seeded a track through ORA - over a million views. The algorithm drove the organic reach on its own.
The Limba, artist (Almaty), ORA case, 2026
1M+
views on videos using The Limba's sound
12 480
real creators in the network
1.2M+
reach per week
1 evening
from track to launch
05 · faq

What artists ask

Seeding usually starts the same evening. You fill out the brief in 4 minutes, creators take the task, and the first videos with your sound hit the feeds within a day. From there the algorithm picks up the organic on its own.
ready · set · shout

build your
army today.

Describe your task - and thousands of real people across Kazakhstan start talking about you.

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Give the track its first wave

Launch seeding through ORA - live videos to your sound, more streams and reach with no bots.