A track that spreads on its own
The release is out, but the organic stays silent. ORA puts your sound in the hands of real creators: they film live videos to your track on TikTok and Instagram, and the streams climb. No bots, no fake promo.
The release is out, and silence
You put work into the track, posted it - and you wait. The algorithm does not pick it up, fans do not find it, and running ads on your own sound feels fake and expensive.
The organic does not fire
A new track sits with no movement. Without a first wave of streams the algorithm does not learn the sound is worth showing, and the release sinks.
Virality is unpredictable
One track takes off, ten others do not, and you do not control it. You cannot leave a release to luck, and the ad account gives no guarantees.
Paid promo looks fake
A direct ad for your own sound is spotted in a second. People scroll past banners and do not trust bot numbers - you need a real reason to listen, not an ad.
No real fans and no videos
For a track to live, real people have to film to it. Without live content and real reach the release never turns into a trend.
Your sound in the hands of real creators
ORA is a network of 20 000+ real creators across Kazakhstan. They take your track, film to it and launch a wave of posts that drives the organic.
Live videos to your sound
Dozens of native videos from real people with your track in the background. Live content the algorithm shows more readily than any banner.
More streams
The first wave of reach triggers the algorithm. The sound gains uses, the videos hook new listeners, the track climbs.
Real reach, not bots
Real people, real posts, real views. This is real reach, not bots - so it looks organic and is not spotted as an ad.
Videos on TikTok and Instagram
Your track lands in the feeds where music trends are born. One memorable sound can spread across thousands of videos on its own.
From a track to a trend in an evening
Bring the track or sound
A link to the release, a mood reference, what you want from the campaign. Set up the campaign on the platform in a couple of minutes.
ORA turns on the creator network
20 000+ vetted authors take the task. Your sound goes to real people the same day, with no week-long approvals.
Videos with your sound go live
Dozens of native videos to your track hit the TikTok and Instagram feeds. Live content, not banners.
Reach and streams grow
The first wave triggers the algorithm and the sound gains uses. A video that takes off can carry the track for weeks and bring new listeners.
The videos keep working
Videos with your sound do not disappear after the campaign - they stay in the feeds and keep bringing streams and new listeners. One video that takes off carries the track for weeks.
What artists ask
build your
army today.
Describe your task - and thousands of real people across Kazakhstan start talking about you.
Give the track its first wave
Launch promotion through ORA - live videos to your sound, more streams and reach with no bots.