Music artist
The Limba case - 1.32M TikTok views, #1 in the chart
The Limba released a track aiming for the charts. Standard promotion through the label and Meta Ads was falling short.
Published:
- Publications
- 400
- Views
- 1 330 000+
- Timeline
- 7 days
- Outcome
- #1 TikTok chart
The task
A chart position depends on reach and on how often the sound is used on TikTok. Without a mass viral effect the track stays mid-table.
What we did
400 TikTok creators across themes (dance, lifestyle, humor, aesthetics) promoted the track simultaneously over 7 days. Original videos, no templates.
Result
1,330,000+ views across 400 publications. The TikTok algorithm lifted the sound into the country's top Recommendations. The track reached #1 in the KZ TikTok-music chart and stayed there for 3 weeks.
«The track reached the top of the chart thanks to mass content using the sound on TikTok. ORA wrote the brief, found the creators and verified the result.»
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