Fintech / mobile app
Shart Rate case - 1,057,000 views on Threads
Shart Rate is a fintech app for credit-score checks. After release it was lost in the store catalogs: organic traffic was not enough to start the flywheel.
Published:
- Publications
- 350
- Views
- 1 057 000+
- Timeline
- 72 hours
- Outcome
- Top of KZ App Store
The task
The Meta Ads and Google Ads budget produced expensive installs and low retention. The app needed a new channel with viral potential and a low CPM.
What we did
Mass publications on Threads: 10 post variants, 350 Kazakhstani accounts with an active Threads presence. Launched as one wave over 72 hours.
Result
350 publications collected 1,057,000+ views. The Threads algorithm tripled organic reach. The app rose to the top of KZ App Store search for the query "credit score".
«Mass publications on Threads produced explosive organic reach. The app reached the top of search.»
Formats used
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