Music artist
ANDRO case - 450,000 views on TikTok
ANDRO released a new track, but organic reach was not carrying it: the track was lost among thousands of releases that week.
Published:
- Publications
- 260
- Views
- 450 000+
- Timeline
- 5 days
- Virality
- x4 organic
The task
Paid TikTok Ads showed poor engagement - the sound did not reach Recommendations. The format had to read to the algorithm as an organic trend.
What we did
260 Kazakhstani TikTok creators filmed videos with the ANDRO sound. Launched as one wave over 5 days, in different formats (dance, lipsync, story clips), with one shared sound.
Result
The TikTok algorithm saw one sound appear at scale and lifted it into Recommendations. 260 publications produced 450,000+ views, and the sound started being used in new videos (x4 organic multiplier).
«People posted video cuts with the ANDRO track at scale, the clips reached recommendations, and the sound was used more and more in new videos.»
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