Promoters and BTL activations with shift control
ORA quickly sends people into the field for promo, distribution, tastings, surveys, registrations, and offline lead generation with photo and video reports.
Build field contact around the desired audience action
The format depends on the goal: visibility, product trial, contact collection, registration, or stand traffic.
Material distribution
Flyers, coupons, QR codes, invitations, and other materials in required locations.
Tastings
Sampling and product trials with photo reports, service rules, and shift control.
Surveys
Collect answers, contacts, leads, and feedback from a real offline audience.
Registrations
Drive people to an app, stand, promo code, form, or offline action.
How a BTL launch is controlled
ORA turns a field activation into a managed operation: who arrived, where they stood, what they said, and what result they collected.
- 01
Mechanics
We define goal, locations, shifts, script, materials, report format, and KPI.
- 02
Promoter matching
We assign executors by city, schedule, appearance, experience, and brand requirements.
- 03
Briefing
Promoters receive the task, script, communication rules, photo examples, and restrictions.
- 04
Report
We collect photos, videos, contact count, forms, comments, and shift statuses.
Related ORA services
Connected formats help build one campaign around the business task.
Launch promo with clear KPI
Describe the product, locations, target action, and timing. ORA will suggest shifts, mechanics, and reporting format.
Request BTL activation
A manager will clarify locations, shifts, mechanics, and KPI.
Questions about BTL activations
Send promoters into the field
ORA prepares people, task rules, shifts, and reporting for promo, BTL, tastings, and offline leads.